A short, bold headline about the one thing you do
One or two plain sentences explaining who this is for and what it saves them. Written for someone who has never heard of you.
Small reassuring line — e.g. free to try, no card needed.
The three things people care about most
One sentence setting up the three points below.
Benefit one
Two short sentences on what this gives them, in their words rather than yours. Say the result, not the feature.
Benefit two
Two short sentences on what this gives them, in their words rather than yours. Say the result, not the feature.
Benefit three
Two short sentences on what this gives them, in their words rather than yours. Say the result, not the feature.
Three steps from start to result
A line promising it is simpler than they expect.
First step
What the person actually does here, described in one sentence.
Second step
What the person actually does here, described in one sentence.
Third step
What they walk away with at the end.
“A real sentence from a real person about what changed for them. Short beats clever.”
Things people ask
Who is this for?
The answer, in two or three plain sentences.
What does it cost?
The answer, in two or three plain sentences.
How long does it take to set up?
The answer, in two or three plain sentences.
What if it is not right for me?
The answer, in two or three plain sentences.
The one thing you want visitors to do
A short nudge explaining what happens after they press the button.
This form is a mock-up — it does not send anywhere yet. Tell me where it should go.
What I need from you
Send these over in any order — a voice message or a messy list is fine, I'll shape it.
- The name of the project, and one sentence on what it is.
- Who it's for and the problem it solves for them.
- Three benefits worth putting front and centre.
- The three steps someone goes through to use it.
- Any real numbers or a quote from someone who's used it (skip if you have none — I'll drop that section).
- What the buttons should do — a sign-up, an email to you, a booking link, a download.
- How to reach you: email, social links, company name for the footer.
- Pictures: a logo, a screenshot, or a photo — attach them and I'll place them.
- A colour, if you have one in mind. Right now it's indigo.